Persuasion vs Manipulation in SaaS Sales is a topic that many of us speak about, but not directly. During corporate retreats we might dive into… Read More »Persuasion vs Manipulation in SaaS Sales
The best Best Friends Exercise for SaaS Presentations answers the age old question, would you buy a SaaS Product from just anyone, or would you… Read More »The best Best Friends Exercise for SaaS Presentations
Design your demos and presentations for toddlers – they’re a lot more like adults than you think Demo Lessons from Toddlers? But why? When you… Read More »Demo Lessons from Toddlers. Yes, Toddlers
Rashomon effect and memory recall in presentations.
Behavioral Economics and the Psychology of Demoing
Ending Boring Presentations
Why presentation voice matters, and how to develop yours In a world with fierce competition, brand differentiation is key and presentation voice is mission-critical. While… Read More »Why presentation voice matters, and how to develop yours.