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Check out the latest from our blog

Persuasion vs Manipulation in SaaS Sales

Persuasion vs Manipulation in SaaS Sales is a topic that many of us speak about, but not directly. During corporate retreats we might dive into the dynamics of persuasion vs manipulation but tactically there is often little difference in our day to day if we are not actively considering the methods we are using to… Read More »Persuasion vs Manipulation in SaaS Sales

The Affect Heuristic and Your SaaS Demo

The Affect Heuristic and Your SaaS Demo explains why according to science, it’s more important to be liked than it is to be the best We’re big fans of Thinking Fast and Slow around these parts, and much of our work is guided by behavioral economics. After all, understanding how people think, no matter how… Read More »The Affect Heuristic and Your SaaS Demo

Stop making your customers multitask during your presentation

Science says we can’t multitask… So, Stop making your customers multitask during your presentation. Are you the kind of person who texts and watches TV at the same time? No judgment, but if you do, ever notice that sometimes you have no idea what’s going on in the show, cause you’re busy reading a text?… Read More »Stop making your customers multitask during your presentation