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Check out the latest from our blog
The Affect Heuristic and Your SaaS Demo explains why according to science, it’s more important to be liked than it is to be the best We’re big fans of Thinking Fast and Slow around these parts, and much of our work is guided by behavioral economics. After all, understanding how people think, no matter how… Read More »The Affect Heuristic and Your SaaS Demo
Science says we can’t multitask… So, Stop making your customers multitask during your presentation. Are you the kind of person who texts and watches TV at the same time? No judgment, but if you do, ever notice that sometimes you have no idea what’s going on in the show, cause you’re busy reading a text?… Read More »Stop making your customers multitask during your presentation
How to use Leading Questions in Demos to Show Solutions? We see leading questions in almost all demos. Sometimes they are big wins and sometimes they can cost the solutions department and account managers a sale. In this blog we are going to take a quick dive into why we use leading questions, what they… Read More »How to use Leading Questions in Demos?